Providing analysis to ensure the project stays within brand standards.Troubleshooting issues that could slow down the process.Overseeing daily tasks tied to creative production.Benchmarking budget expenditures against projections.Supervising, pushing, and encouraging creative team.Leading brainstorming sessions with creative teams.Meeting with management teams to determine need.Reviewing or assisting in developing service proposals.A typical day in the life of a Creative Services Manager could include: Finally, the CSM should lead internal teams in analyzing what went well and what needs improvement. This process will continue until the creative “product” is complete. They’ll hold regular meetings with teams and stakeholders. As drafts are created, the CSM will bring the client or other stakeholders back to the table to get their feedback. Then they manage a team of creative professionals that could include web developers, designers, videographers, content writers and more. In this role, they delegate tasks and map out budgets, timelines, and all the big-picture details. Once the idea is envisioned and agreed to, the Creative Services Manager creates the roadmap for implementing it. In a corporate setting, the process is much the same, although the stakeholders are much different. But the CSM is there to whiteboard the ideas and seek client buy-in. It could be a new brand concept or the creation of a specific marketing piece, a campaign, or even an event designed to raise awareness. ![]() ![]() In an agency, the CSM initially meets with a new client to work on an idea. What Does a Creative Services Manager Do?Ī Creative Services Manager (CSM) can work in an advertising agency or in a corporate setting. The Creative Services Manager ensures that the vision is created and enacted on time and on budget and they manage the people, processes, and technology that make it happen. Vision without an eye toward the details simply won’t get this job done. ![]() This career requires creativity in ideas and the ability to implement. The Creative Services Manager role is sometimes called a Creative Services Director, but the duties are the same. Their job is similar to a Product Manager but the “product” being managed is the creative process itself. If it’s creative, the Creative Services Manager can handle it.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |